Lushful Glow Acquires – Creating a Beautiful Synergy in the Beauty Industry, a leading website in the beauty industry, has acquired Backstory Beauty., a leading resource on beauty and tanning, has acquired The acquisition occurred officially on December 5th, 2021. This merger has strengthened our position within the marketplace.

About was launched in 2017 to fill a gap in the market for independent reviews of beauty products primarily of interest to women.

The website focused on a wide range of beauty topics.


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Lushful Glow has acquired

Lushful Glow, primarily focused on providing safe tanning advice. The website was created by Sharon Reed who will continue her role as editor of

I’m incredibly excited to announce the merger of and I shall remain on as managing editor to oversee the day to day running of operations. I look forward to continue sharing valuable content about beauty and tanning. This merger will create a synergy between the two brands.

Sharon Reed
Sharon Reed
Sharon Reed